According to The New York Times, when Angelina Jolie and Brad Pitt sold the rights to photos of their newborn twins, they got more than a mere $14 million in return.Reportedly, they also got People to guarantee that its coverage of them would be positive — not just for one issue but in perpetuity.
People’s coverage of the pair, indeed, has been positive; it has focused on Jolie’s charity work and has managed to expound upon the couple without using the word “Brangelina,” which the Jolie-Pitts particularly loathe.
Brangelina, Brangelina, Brangelina.
Now, as the Jolie-Pitts are so concerned with their image that they feel the necessity to buy nice coverage from People, perhaps they should look to guarantee positive spin from other media outlets — a certain Santa Fe newspaper, for instance, and a certain sports columnist.
Brangelina, Brangelina, Brangelina.
Not that I’ve ever written about the pair — Brangelina, Brangelina, Brangelina — but I might just start. In fact, I just did. And if the couple wants to negotiate with me, I’m sure they’ll find me more than reasonable.
Perhaps some sports stars I’ve been rough on would like a similar deal — I’m looking at you, Adam Jones; I know you hate that nickname. What is it again? Oh, that’s right: PACMAN PACMAN PACMAN.
I’m certain, Pac- ... I mean Adam ... that something can be arranged.
http://www.nytimes.com/2008/11/21/business/media/21angelina.html?_r=1&scp=12&sq=people%20magazine&st=cse
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